Wondery
Rebrand · Amazon / Wondery
Creative direction
Brand systems
Agency direction & rollout
I led Wondery’s rebrand at Amazon, directing the logo, color and motion systems in partnership with Loyalkaspar. I set the creative direction, guided the agency through development and presented the work to leadership. I then directed how the identity translated across out-of-home, web, app UI, social and print, including subscription experiences and other Amazon touchpoints.
Bryan Kluge, Creative Lead at Wondery
Identity, design and motion developed with Loyalkaspar.
My role
I led the creative process inside Wondery, connecting the agency’s identity work with marketing and product teams. My responsibility was to carry the direction from development into a system people could use across the business.
The system
A closer look
The rebrand brought the wordmark, symbol, color and graphic language into one system. Explore how it moves between show identities, listening experiences and business communications.
Identity
The new wordmark and panel-based symbol give Wondery a recognizable signature across show artwork and brand communications.
Creative direction and rollout: Bryan Kluge, WonderyIdentity, design and motion: Loyalkaspar
Logo
A clearer signature
The custom wordmark gives Wondery a more distinct typographic identity. A new symbol extends that signature into the compact spaces where a full wordmark can’t always appear.
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Motion
The stories become
the symbol
Podcast artwork folds into the logo’s panels. The animation connects Wondery’s identity to its shows, making the mark part of the storytelling.
Original brand animation developed with Loyalkaspar.
Architecture
One identity,
different jobs
The system connects show attribution, Wondery+ and corporate communications. Each has a clear relationship to the parent brand, while serving a different audience and purpose.
Rollout
From identity
to everyday use
Brand presentations, Apple Podcasts and merchandise show the identity in use. The same logo, color and graphic language carry across those formats.
The symbol applied to merchandise.