Tiffany & co.

Speculative concept created for portfolio purposes only. Imagery of individuals and brands is used for illustrative reference and does not imply endorsement, sponsorship, or affiliation.

This project explores a future expression of Tiffany & Co.’s HardWear line through the lens of Red String Theory; the belief that people, places, and moments are invisibly connected across time and distance.

The red string functions as a visual and narrative constant. It moves through Tiffany Blue ribbon and transitional moments within the film. Linear forms, architectural links, and points of tension mirror the way New York operates. Streets crossing. Bridges spanning. Lives overlapping without announcement.

New York is not a backdrop. It is the origin. Its geometry, rhythm, and restraint shape the design language of the collection. Hard lines softened through wear. Precision offset by intimacy. Each piece feels embedded in the city, not placed upon it.

The campaign frames Tiffany jewelry as something present at pivotal moments. Quietly constant. Moving through time rather than marking it. A connective force between past and future, chance and intention.

Casting draws from Tiffany & Co.’s existing cultural universe. The work is designed to live across film, digital, and environmental moments, unfolding seasonally as the city reveals itself.

This is Tiffany through the lens of New York. Emotional. Architectural. Enduring.

Winter — Intersection

Two lives moving through the same city. New York appears in fragments: streets, transit, passing light. Close enough to feel, not yet close enough to meet.

spring – connection

Separate moments shaped by the same city in bloom. Cherry blossoms surface across different neighborhoods, linking them before awareness.

SUMMER – ALIGNMENT

The city opens up. A solo dance on a rooftop. Fabric moving through the air. Streets alive with color and heat. The connection exists everywhere, still unspoken.