Bryan KlugeCreative direction & design Connecticut / No. 01
A preliminary creative proposalEconomic development / 2026

Enfield.

A place to

build on.

Connecticut, through
an Enfield lens.
Enfield’s white Old Town Hall beside trees turning gold and orange in autumn.
The Old Town Hall, EnfieldOur starting point: a sense of place.
An initialE.point of
view

Familiar character.
A clearer invitation.

Explore the proposalSeptember 2026
01 / The directionRooted in place

A little history.
A lot ahead.

Enfield already has a character of its own. The opportunity is to give that character a clear, confident expression, and make the next step easier for the people who see a future here.

A first palette, drawn from place.
  1. I.

    Start with the town.

    Listen first. Let Thompsonville, the riverfront and the people doing business here shape the story.

  2. II.

    Make opportunity legible.

    Give businesses, developers and site selectors a clear way to understand Enfield and take the next step.

  3. III.

    Make it useful every day.

    Carry one visual language through the materials the town actually uses. Build in the tools and training to keep it going.

02 / The scopeRead the town’s RFP
Seven parts. One point of view.

The work,
at a glance.

A connected response for the Midtown Enfield district, with a visual language that can carry across the town.

Proposed approach
Each task scoped and priced separately.
  1. 01

    Brand & strategy

    Discovery, interviews, positioning, identity, guidelines and editable templates.

  2. 02

    Photography & film

    District, industry and riverfront photography, drone footage and short video.

  3. 03

    Business recruitment

    A benefits one-pager, workforce overview, incentives summary and sector profiles.

  4. 04

    Targeted advertising

    Creative for one national economic development or site-selection outlet and one regional business publication.

  5. 05

    Social, ready to use

    Platform setup, templates, starter content, scheduling tools and staff training.

  6. 06

    A path from inquiry to conversation

    Email marketing, inquiry capture and a simple CRM workflow for staff.

  7. 07

    A dedicated digital home

    A staff-editable economic development website with property and business templates, accessibility, SEO and analytics.

03 / The team & approachConsidered. Collaborative. Practical.

One creative lead.
The right company.

I would lead creative direction and design, bringing together specialists for the research, production and technology the work calls for.

View my work
Creative direction & design
Bryan Kluge
Economic development & research
Strategy partner
Photography, video & drone
Production partner
Website, CRM & staff tools
Digital partner

Partner roles are proposed; the team is being assembled.

Before a final proposal

Confirm priorities. Define each partner’s scope.
Set the fees and schedule around the town’s responses.

A preliminary direction forEnfield, Connecticut.Let’s talk