Website recommendation
Lead with the homes. Explain how Baglio gets them built.
A custom-home prospect needs to see comparable work, understand the process and trust Michael and Denise before making contact. The current site contains that information but does not lead with it.
The opening emphasizes the Baglio logo. Completed work, project decisions and process proof come later.
Lead with a small set of complete project stories, then show exactly how one team guides the build.
The strongest work could lead the story, with a clearer introduction to each home and how Baglio built it.
A prospective client is not only choosing a look. They are deciding whether to trust one team with the budget, the decisions and the next year of their life.
The brand is visible. The next opportunity is to introduce the homes and the thinking behind them just as clearly.
Logo firstA prospective client needs to see the work, understand the process and trust the people.
Build on the existing project pages. Show the decisions that make each home distinctive.
Project photography
Design decisions
The team and process
Together, these help visitors understand the finished home and the relationship behind it.
Build on the existing website. Shape the first impression around Baglio's strongest homes.
The goal is not a larger gallery. It is a smaller, more convincing one: five to eight projects that show the home, the client need, the important decisions and how Baglio guided the work.
Review the project content.
Review project photography and descriptions with the team to choose the homes that best represent Baglio.
Lead with the strongest homes.
Use a completed home or strongest current project as the first impression. The familiar Baglio identity gives the photography a clear context.
Build five to eight project stories.
Pair disciplined photography with the client need, scale, materials and decisions that made each project specific.
Clarify the process and inquiry.
Explain what Baglio handles at each stage, then ask location, project type, timing and scope before the first call.
Media Team One can keep supporting the site. This project changes what the site says and shows.
Baglio already has a local web partner for production and support. I would work with Baglio to select the strongest projects, shape each story, write the copy and design the pages around what a serious custom-home client needs to know.
The existing WordPress website, inquiry path, hosting relationship and usable content do not need to be replaced for the sake of replacement.
Project selection, interviews, writing and page design built around the questions prospective clients bring to the first conversation.
The aim is to help referral prospects understand the work and the relationship, then arrive with a clearer sense of what they would like to discuss.
Current partner capabilities reviewed on Media Team One's website.
Here is what one finished project page could look like.
This working example reorganizes information that already exists on Baglio's Modern Transitional project page. Choose a chapter to see how an edited case study can work.
Modern Transitional
Start with the complete home. Then explain the choices behind it.
The page begins with scale and character, then lets a prospective client understand the decisions behind the result.
Project facts and images are drawn from Baglio's current website. Final case studies would be edited with the team's approval.
View current project ↗What I would change on the current website.
I would select the projects, interview the team, write the copy, design the pages and build them in the current WordPress site. If preferred, I can hand finished designs and content to Media Team One for implementation.
Project-story template
A repeatable page for five to eight selected homes: strong opening, project need, verified facts, design choices, photography and next action.
Five-stage process
Rewrite the existing process in plain client language: what happens, what Baglio handles and what the client decides at each stage.
Michael + Denise
Bring the 40+ years of experience and the design-build partnership forward as evidence of steady, personal leadership.
Qualified project form
Ask the few questions that improve the first call: location, new build or renovation, timing and approximate scope.
Cleanup + launch
Review the Lake Geneva landing-page copy, check facts and links, test desktop and mobile, connect analytics and provide an update guide.
Use real projects to answer local search questions.
Search pages can answer a local question with a completed home, the team’s experience in that area and a clear way to begin.
A finished local project, the people behind it and the first three steps to begin.
Selected work in the community, relevant building experience and a location-specific inquiry.
Renovation proof, how the team works in an existing home and when to begin planning.
Google Analytics 4 and Google Tag Manager show which project stories people read, whether they open the process, where they start an inquiry and which pages produce qualified calls or forms.
Lead with complete project stories. Use the process and team to earn the inquiry.
The site would open with Baglio's best homes, explain the decisions behind each one, show how the five-stage process works and ask serious prospects for the information needed to start a useful conversation.
The strongest completed homes and current projects, supported by the familiar Baglio identity.
The client need, scale, materials and decisions behind each selected home.
What happens at each stage and how one team guides design, interiors and construction.
Which project stories and search pages lead qualified clients to inquire.
The result will use Baglio's existing identity and project photography in a quieter, more editorial design. It will still be simple to browse on a phone and easy to update.
Bryan Kluge
Wisconsin-born / NYC-based
bryankluge.com